Sustainable solutions

YUME hosts exhibition with award-winning photographer

14 April 2018


Until May 5, 2018 the YUME Sustainable Design Concept Store in Copenhagen will host award-winning photographer Signe Vilstrup’s latest work portraying women in Kenyan slum to support Plan BØRNEfonden. It was an honour to welcome HRH Crownprincess Mary at the opening of the exhibition.


In December 2017, we opened the doors of our Copenhagen-based concept store with a continued vision of bridging sustainability and design through innovative partnerships and support for sustainable endeavours. The YUME store is now hosting a photography exhibition by one of Denmark’s major fashion photographers, Signe Vilstrup. Titled “Transformation” and conceived in collaboration with Danish development organisation Plan BØRNEfonden, the exhibition shares the stories of 13 Kenyan women from Kiberia, Africa’s largest slum. Award-winning photographer Signe Vilstrup travelled to Kiberia with Plan BØRNEfonden in February 2018 to capture the stories of local women’s lives and personal transformations in the face of unimaginable difficulties.

HRH Crownprincess Mary, Ulla Tørnæs and photographer Signe Vilstrup at the YUME Concept Store in Copenhagen

With Her Royal Highness Princess Mary of Denmark and the Danish Minister of Development Cooperation, Ulla Tørnæs, in attendance, Signe Vilstrup and Plan BØRNEfonden unveiled the photographs in YUME’s new showroom. “Transformation,” on view at YUME April 12 to May 5, encompasses a number of YUME’s most important goals, including building a strong, global network of like-minded supporters of social and environmental sustainability. Partnering with NGOs, initiating innovative collaborations, and hosting events that shed light on sustainability in a new context are all essential to this mission.


“The women in these photographs are perfect examples of who we want to support, and why we donate 10% of our profits to artisans around the world – so they can make a living for themselves and take steps to achieve their dreams,” says YUME co-founder Marie Engberg. In fact, YUME will soon add jewellery made in the Kiberia slum to its collection. “It is remarkable what funding these small workshops can help these women achieve,” Marie adds. “We really want to be a part of their journey and a platform for them to grow their budding businesses.”



HRH Crownprincess Mary admiring photographer Signe Vilstrup's strong portraits at the YUME Concept Store

HRH Crownprincess Mary admiring photographer Signe Vilstrup’s strong portraits at the YUME Concept Store


“We are deeply honoured to host Plan BØRNEfonden, the Crown Princess, and Ulla Tørnæs, and to help spread the message about the importance of sustainable choices and of supporting and empowering artisans around the world,” says YUME’s second co-founder, Anja Holm. “We hope this is the first of many exhibits and events we will host at YUME, as this type of collaboration is the lifeblood of our business and the sustainability agenda as a whole.”


The exhibition is open within our regular store opening hours which are:

Monday: Closed

Tuesday – Friday: 11-18

Saturday: 10-16


Signe Vilstrup

One of Denmark’s top fashion photographers, Signe Vilstrup has received numerous awards for her work and is behind numerous series and covers for big fashion magazines, including Vogue, Vanity Fair and ELLE.

For more see


Plan BØRNEfonden

Plan BØRNEfonden is Denmark’s largest privately funded development organization and part of Plan International. Plan BØRNEfonden works in more than 70 countries to ensure children’s and young people’s rights and equality between girls and boys.

For more see

The YUME promise

YUME is founded on the UN’s 17 Sustainable Development Goals, with each product contributing to one or more of the goals. YUME partners with UNIDO, a specialised agency under the UN, to support selected projects to help artisans and designers in Middle Eastern countries.YUME donates 10% of its proceeds to local artisans around the world, with the ultimate goal of supporting the development of new products that can be sold online and in-store. This not only fosters local artisans’ ability to create, but also provides them with an opportunity to sell their pieces and make a living. This is the YUME promise.

For more on our take on sustainability see


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